Soft textures meet lived-in luxury, all complemented by QT’s signature splendour. At qtQT, we proudly champion local partners and recently sat down with Lauren Roe, founder of the Burleigh Heads brand, I Love Linen, to get to know her luxe linen.
Let’s start with introducing yourself to the qtQT community…
Hi, I’m Lauren, founder and designer of I Love Linen, a brand that began with a mission to bring beauty, quality, and comfort into every corner of your home. Inspired by a love of natural textures and a desire to create a sanctuary for rest, our focus is on crafting premium bedding that celebrates the art of living well. I’m thrilled to share our story and bring the experience of luxurious linen into the qtQT Cabins.
Your Hotel Cloud Collection is featured throughout our qtQT Cabins, how did this collection concept come about, and what special considerations were made in bringing that ‘at home’ feel to a hotel night away?
The Hotel Cloud Collection was born from a desire to capture the indulgence of a luxury hotel stay and make it an everyday experience at home. When designing the range, we wanted to combine the softness of our best-selling Pure French Linen with plush elements like our cloud-like duvet and premium pillows, to create a truly restorative sleep. We emphasised textures that feel both inviting and refined, ensuring guests feel wrapped in comfort while enjoying that elevated sense of relaxation only a hotel escape can provide.
What draws you to qtQT as a brand to align with, for the Hotel Cloud Collection?
qtQT embodies everything we admire: a thoughtful approach to design, a focus on meaningful experiences, and a commitment to working with local creatives. Their emphasis on blending luxurious comfort with a uniquely Australian flair mirrors our ethos at I Love Linen. It’s not just about the stay—it’s about creating memorable moments—and we’re proud to play a part in that journey with the Hotel Cloud Collection
The ‘Luxury 5 Star Hotel Pillows’ are our favourite piece in the collection, what is your favourite piece and why?
It’s hard to pick just one, but I’d have to say our mattress topper holds a special place in my heart. It’s the unsung hero of the collection—a layer of pillowy softness that transforms a bed into a cloud-like haven. Pairing it with our luxurious pillows and plush duvet creates an experience that redefines sleep, whether you’re at home or on holiday.
qtQT loves local. For the I Love Linen team, why is collaborating with local businesses important to you?
Collaborating with local businesses is at the heart of what we do. We believe in building connections within our community, supporting creatives, and championing sustainable, thoughtful practices. Working with qtQT is a celebration of shared values—crafting experiences that honour quality, storytelling, and a uniquely Australian perspective. Together, we’re not just creating beautiful spaces but fostering a culture that values local talent and collaboration.
Discover more from I Love Linen here.
Book your qtQT stay here.
